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Reputation or persona of person, A company OR Appearance as seen in a mirror or through a lens.
We are the author of our lives.  The stories we have told both fiction and non-fiction about ourselves, the beliefs (some limiting), thoughts and opinions all go into that great autobiography that shapes and rules us and is displayed in our front window for all the world to see. Our image, maybe not all admire, some even dislike what the see, but we are on the inside behind the counter and rarely step outside onto the pavement to view what our readers see.  Welcome to the fascinating world of body language. What I like to call the “unsaid communicated” the 93% of our non-verbal communication that goes in our shop window along with our image we portray to the world. To the untrained in the art it can send the wrong message, from what we wear and a how we wear it, to not smiling, a lack of eye contact, posture, facial expressions and voice tone, can all be misleading and interpreted incorrectly! Ever said yes with your words but your body was saying no? The good news is there is help on hand to educate you in this fine art……….