People don’t buy your widget, your app, your code, your smart phone, your music player, your homemade cupcakes, your fresh flowers, your candles, your music, your computer, your front row seats, your business-class flights, your graphic design, your printing, your accountancy practice your coaching.
According to leading neuroscientists, 95% of all thoughts, emotions, and learning occur before we are ever aware of it. Yet, most marketing efforts forgo the vast subconscious and instead target the rational, conscious mind. If you want to get ahead of your competition, it’s time to stop selling to the 5% of your customer or clients brain!
People don’t only buy your benefits, and features, they buy how it makes them feel. You have to appeal to the thinking-feeling emotions of your customer or client.
We don’t just persuade people to act. We move them to act. The way we do the work, not just the work itself, Is how we own our story