People feed off each other. We want to buy from people we like that are authentic and we trust. We buy into people first before we buy their product or service.
Have you ever bought something from someone you don’t like? From someone you don’t trust?
I’m not here to teach you how to sell your product, I’m hear to teach you how to be you, the authentic you, the engaging and entertaining you. So your customers will want to buy from you and not be sold to. In my one day workshop we will discover who the real you is.
People don’t buy what you do, they buy WHY you do it.
What: Every single company or organization on the planet knows WHAT they do. This is true no matter how big or small, no matter what industry. Everyone is easily able to describe the products or services a company sells or the job functions they have within that system. Whats are easy to identify.
How: Some companies and people know HOW they do WHAT they do. Whether you call them “differentiating value propersition,” “proprietory process” or “unique selling proposition,” HOWs are often given to explain how something is differentiating or motivating factors in a decision. It would be false to assume that’s all that is required. There is one missing detail:
WHY: Very few people or companies can clearly articulate WHY they do WHAT they do. When I say WHY, I don’t mean to make money – that’s a result. By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? and WHY should anyone care?
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